Does Direct Mail Marketing Still Work?
December 6th, 2008 by PwA recent study reported that mortgage direct mail is the most cost efficient way for attracting new customers. Moreover, according to the Direct Marketing Association, direct mail from financial institutions and servicing companies was one of the five most read types of direct mail.
Many companies can give you some of the most versatile and effective lead generated tools available anywhere. These services will provide:
- Targeting to your specific audience with cost effectiveness.
- Generate mortgage leads and referrals with less time and effort.
- Easily adjust your messaging to reflect market trends.
- Respond to competitive activity and generate customer loyalty with well timed and relevant campaigns.
Types of Mortgage Direct Mail
Neighbor Mail
The fastest and easiest way to target your mailings. You select an address, your job site, perhaps, and your marketing pieces will be mailed to homeowners around that address. You target - we deliver!
Street Mail
You select the streets, and we will mail your marketing pieces to the homeowners on those streets. Use street mail for those key subdivisions where you know the homeowners will need your services!
Zip Mail
You select a zip code, and we will mail your marketing pieces to homeowners within that zip code. Zip mail lets you canvas a large area, in just minutes online.
Radius Mail
You can use radius mail to target residential consumers around a specific area such as home or retail location. With radius mail, you are not limited any one single neighborhood, zip code, or even state.
Personal
With the personal list feature, you can create and save your own mailing list—an easy way to stay in touch with customers and prospects. In addition, creating your list is just as easy.
Easy Farm
The easy farm feature lets you create and save a list of streets within your targeted mailing area. Define and manage your prospecting area online, without a mailing list. You specify the streets, and we automatically select addresses on those streets from our residential database.